You can call me Seti :)
SETAREH
SALEH
My Journey Through the World of Filmmaking
The art of filmmaking is more than just telling a story—it’s about creating an experience, an emotional connection that lingers long after the credits roll. Over the years, I’ve had the privilege of working across various roles in the film industry, each teaching me invaluable lessons and shaping my approach to storytelling. From the intricacies of production to the creativity of direction, my journey has been fueled by a passion for bringing ideas to life and a belief that there is always a way to make something extraordinary happen.
A Multi-Faceted Filmmaking Journey
I started my journey with a dual educational background in Physics and Astronomy at York University and Film Production at Toronto Film School. This unique combination has equipped me with a problem-solving mindset, an analytical edge, and a creative spirit that I bring to every project I work on. Whether it’s navigating the technical challenges of production or brainstorming innovative solutions during development, I thrive in environments where creativity meets strategy.
Roles That Shaped My Perspective
Throughout my career, I’ve worn many hats, each offering a unique lens into the world of filmmaking:
Assistant Director: My primary focus has been ensuring that productions run seamlessly, from pre-production to post. I’ve managed dynamic, fast-paced sets, ensuring that every team member is aligned and every detail is executed to perfection.
-
Writer and Director: Exploring the creative side of filmmaking, I’ve worked on narrative projects like For Dawn, Forbidden Dance and No Man’s Honour, bringing stories to life with emotional depth and cultural significance.
-
Project Manager: I’ve coordinated resources, timelines, and teams to deliver on projects with tight schedules.
-
Script Supervisor: Ensuring continuity and accuracy on set has been a key part of my work, where attention to detail makes all the difference.
-
Production Assistant: My hands-on experience in various capacities has given me a holistic understanding of the filmmaking process.
From Concept to Distribution
One of the most rewarding aspects of my career has been seeing projects evolve from initial concepts to finished pieces that resonate with audiences. I’ve been involved in every stage of the process—development, securing grants, gathering sponsorships, production, post-production, and even distribution. I believe that every step of the journey is an opportunity to innovate and bring something fresh to the table.
Commercials, Music Videos, and Narrative Projects
My portfolio spans a diverse range of genres and formats:
-
Commercials: Projects like the Smart Serve Ads and Scotts Miracle-Gro Ads allowed me to combine storytelling with brand messaging.
-
Music Videos: Collaborating with artists like Ruru (It Matters Until It Doesn’t) and Julia Simone (Asked for It), I’ve helped create visually stunning pieces that complement the music’s emotion.
-
Short Films: Narrative projects like Breathe and Amphibious have given me the chance to explore compelling characters and stories.
The Philosophy That Drives Me
I firmly believe that there is always a way to make something happen. When obstacles arise, I pick up the proverbial shovel and create a path. Creativity and persistence are at the heart of everything I do, and I’m always eager to collaborate with others who share this vision.
Let’s Create Something Extraordinary
Filmmaking is a collaborative art form, and I’m always excited to be part of new ideas and fresh perspectives. If you’re looking for someone who can bring structure, creativity, and determination to your project, let’s connect. Together, we can bring your vision to life in a way that leaves an unforgettable impact.